Why on-chain behavioral segmentation is the missing layer in DeFi growth
A wallet that signs a single transaction should not weigh the same in your metrics as one that completes ten trades, provides liquidity, and votes in governance. On-chain behavior is the only passport that matters. Segment first, reward second, and instrument the entire loop to learn. Yes, acquisition (getting new wallets in the door) fills the funnel – but retention is what compounds protocol value, and the blueprints for both are already etched into the ledger for anyone willing to query the data.
Stay on the bus
The hardest thing in Web3 marketing?
Not “going viral.” Not “being first.” It’s staying on the bloody bus.
How can learning about general relativity & oxytocin improve your public relations strategy?
With attention spans shrinking and digital noise intensifying, brands can no longer rely on broad, one-size-fits-all PR strategies; instead, success hinges on continuous engagement, hyper-targeted micro-communities, and authentic storytelling.
The Mid-Morning Maths Break
A side chat turns into a lesson on maths as the bridge between art and science.